Not really a Lexus commercial in the traditional sense, this video illustrates the growing movement towards sustainable reusable manufacturing:

It’s a good direction, and I understand the idea here is to associate Lexus with the sustainable manufacturing process, but if Lexus plants have earned Zero Landfill status, why not explain that further? I’d certainly like to see more details.

Surely, the main point of this Japanese IS Commercial isn’t to say that Lexus owners are vain:

It certainly made me laugh — mostly because I’ve done something similar many times since getting my LS.

Bonus: Be sure to check out this bizarre Toyota Corolla commercial if you get the chance.

Photographer Kyle Wong was on his way to Los Angeles’ MOCA Museum when he came across the filming of a Lexus commercial. Here’s a couple action shots:

Anyone want to hazard a guess to what models these flying cars might be? Looks like a pair of GS’ to me.

[Via: Flickr]

You knew it was coming — Lexus kicks offer their annual December to Remember event in the US with their Red Bow commercials. Have no fear, this year’s crop is especially excellent:

Very well done.

Given the economic climate and overall auto market meltdown, it’s no surprise that a slightly different tact was taken. Getting a car for Christmas is probably a once-in-a-lifetime event for most people, and these commercials capture that feeling with great success (though I think they should have substituted an IS-F for that ES).

Last week, I posted up a new Lexus ES commercial that featured the talents of Bryan Berg, a professional cardstacker. Well, now we have a backstage pass at the making of this video:

I can’t imagine the tension that must have existed on this set, considering that if the filming of the collapsing cards had somehow been mishandled, the entire structure would have to be recreated. The price of perfection, I suppose.

This new Lexus ES commercial continues the “behind every detail, there’s a detail” marketing campaign:

It might not be as successful as the first riff on this theme, but the nod to the original LS champagne glass commercial more than makes up for it.