Lexus RX Hybrid: 1st Generation (2005-Present)

In a replay of last year, a Lexus RX 450h 400h advertisement has been banned by the UK’s Advertising Standards Authority:

The press ad, for the Lexus RX 400h, made the claim: “perfect for today’s climate. (And tomorrow’s) … Driving the world’s first luxury hybrid SUV makes environmental, and economic, sense …”

Four complaints were made to the Advertising Standards Authority that the claims were misleading because “they implied that the car caused little or no harm to the environment and gave a misleading impression of the car’s CO2 emissions in comparison with other vehicles”.

Lexus said that the use of the word “climate” in the ad was meant to operate at “two levels”.

One was that in the current economic market the Lexus was offered with attractive financial packages, the other that hybrid cars were more environmentally friendly.

But the ASA said the ad implied that the vehicle’s emission rate was low in relation to all vehicles and that readers were likely to understand that “the car caused little or no harm to the environment”.

(The above advertisement is a modified version made by Lexus after the receiving complaints. The original ad didn’t have the word “economic” in the headline.)

To be honest, I see anything wrong with the ad at all, and not only that, isn’t it strange that Lexus isn’t allowed to promote their product’s strength over competitors?

[Source: The Guardian]

Having debuted last year, the announcement that the Lexus LF-Xh concept would be at the Paris Auto Show didn’t really elicit a reaction from me — that is, until I saw this stunning photo released by Lexus Europe to mark the occasion:

(Be sure to click on the image to get the full version, it’s very impressive. I made sure to post it for anyone wanting to use it as a desktop wallpaper.)

Huge fan of the matte black paint, which we saw earlier this year when it was displayed at the Toyota MegaWeb in Tokyo. I’m of the opinion that Lexus should offer this as a standard color, as least on the IS-F. (The Five Axis IS-F surely proved that.)

Although no exact numbers are mentioned, The Auto Channel is reporting that Lexus RX 400h sales have increased in the UK by 28% over last July, which is especially impressive given the current SUV climate in the country:

That [28%] growth stands in stark contrast to the fortunes of rival luxury brands, which suffered an average decline of 30 per cent in SUV sales.

And for some famous names, new registrations have tumbled by as much as 50 per cent.

Lexus attributes the strong showing to the hybrid engine, which sneaks the RX 400h into a lower tax band.

Commenting on the results, Belinda Poole, Lexus GB Director, said: “The RX 400h is the first and remains the only hybrid SUV on the market.

“In what is a tough market overall, this gives our Lexus Centres a great advantage in being able to offer the type of car customers want, but without the penalties in running costs they would incur with models from rival brands.”

I would have thought that the hybrid RX was simply cannabilizing sales from its conventional petrol-engine twin, but the RX 400h was dominating in 2007, making up 86% of all RX model sales in Europe.

It’s going to be interesting to see how the upcoming RX redesign affects the momentum, but it’s clear the hybrid crossover is already the brand’s #1 model in Europe.

[Source The Auto Channel]

The 2009 versions of the Lexus SC 430, GX 470 and LX 570 will remain unchanged save for some minor changes (all prices USD):

The 2009 model year SC 430 luxury hardtop convertible receives new side mirrors with incorporated turn signals and will have a base MSRP $66,805, an increase of 0.7 percent or $450.

The 2009 LX 570 will be available in an all-new Costa Azul Mica exterior color and will feature an available Luxury Package that includes semi-aniline leather-trimmed seats, Bubinga wood-trim, cool box, smart card key and 20-inch alloy wheels with a unique finish. The LX 570 base MSRP will be $75,705, an increase of 1.3 percent or $1,005.

The GX 470 carries over unchanged for the 2009 model year and will have a base MSRP of $47,615, an increase of 0.6 percent or $300.

This would seem to contradict the Edmunds report that the SC would be cancelled, though sales are bound to be even less than this year. Too bad about the GX, though, I was hoping for an update of some sort.

(Also announced was a $500 price increase to the 2008 RX 400h, bringing the FWD/AWD totals to $42,080 and $43,480 respectively.)

[Source: Lexus]

The Fonz is trading in his motorcycle for a Lexus RX 400h, as Henry Winkler is making his way across Britain on a children’s book tour to support the government’s 2008 National Year of Reading:

Winkler, world famous for his role as “The Fonz” in the hit television show Happy Days., is now the author of a best-selling series of children’s novels about a boy called Hank Zipzer, the World’s Greatest Underachiever. Winkler based Hank on his own experiences as a boy with dyslexia.

The tour kicked off on 30 June and will continue until 10 July. First News and Winkler are visiting 11 schools* during their tour and stopping off at branches of W.H. Smith in Kingston upon Thames, Birmingham and Manchester along the way, where Winkler will be signing copies of his books.

I’ll be honest, I had no idea that Winkler was a successful children’s author, but I do know that this is my second “Celebrity drives hybrid in Britain” story today, and that definitely counts for something.

[Source: Autoblog Green]

Lexus UK has debuted an upgraded backseat entertainment package for the RX called ICE, which is short for In-Car Entertainment. It consists of two eight-inch LCD screens with an integrated DVD player, USB and SD card readers, plus more:

Two pairs of infrared headphones are provided, which are about 20 per cent smaller than before, making them easier for children to use. They are now foldable for easy storage. Reception has been sharpened and there is an auto power-off function. Each tablet has a manual control panel, or a remote control unit can be used, redesigned for a superior tactile quality and ease of use.

The tablets have RCA inputs for connecting compatible games consoles and a stereo 23.5mm jack point. The screens can be operated together or independently, should passengers choose to enjoy the same playback or their own choice of video, music or gaming.

This package comes standard on the the UK RX SE-L editions, but costs £2,200 on any other version. This translates into close to $4,400 USD, making it a very expensive setup, especially when similar, less stylized options exist for less than $1,000.

Still, it’s hard to deny their attractiveness, and they would certainly be a welcome addition were you purchasing a RX SE-L anyway.

[Source: UCar Magazine]