January 3rd, 2008
Filed under: Dealerships, Sales Reports, USA

For the second month in a row, Lexus sales dropped when compared with the previous year. Here’s the details:
|
2007 |
2006 |
% Change |
| IS250/350 |
5,651 |
5,538 |
2.0 |
| ES350 |
8,005 |
8,736 |
-8.4 |
| GS350 |
2,254 |
1,989 |
13.3 |
| GS460/450h |
325 |
299 |
8.7 |
| SC430 |
348 |
486 |
-28.4 |
| LS460/600h L |
3,257 |
3,865 |
-15.7 |
| Total Cars |
19,840 |
20,913 |
-5.1 |
| RX350/400h |
11,835 |
12,779 |
-7.4 |
| GX470 |
2,748 |
3,029 |
-9.3 |
| LX470 |
132 |
514 |
-74.3 |
| Total Trucks |
14,715 |
16,322 |
-9.8 |
| Total Sales |
34,555 |
37,235 |
-7.2 |
The only real gain came by way of the GS models, whose sales have picked up somewhat since the minor refresh was released in November. The IS sales figures were roughly the same, but beyond that, every other vehicle saw a decrease. LX sales are abysmal, as buyers are no doubt awaiting the LX 570’s release in January.
[Source: Toyota]
December 28th, 2007
Filed under: Branding, Dealerships, USA

With demand for dealer-certified used Lexus vehicles rising eight percent in 2007, Lexus has adjusted the requirements for its Certified Pre-Owned program. Eligible vehicles can now have up to 70,000 miles, where the previous mileage could only be 60,000. On top of that, the maximum age has been bumped up a year, to seven years old.
The multi-point inspection will remain the same, so vehicles will still have to meet some very strict quality standards, including a clean title history, but these changes could boost the used vehicle volume by seven percent.
[Source: Automotive News via Winding Road]
December 27th, 2007
Filed under: Branding, Dealerships

With all this talk of Lexus gift-giving for Christmas, I found myself more interested in the logistics behind it: What if they don’t like the model? Or the color?
According to the Houston Chronicle, who looked into the car-giving phenomenon, vehicles can be exchanged if necessary, though there was no mention of people returning the cars immediately due to financial considerations, which I imagine happens much more often.
Something that surprised me was the cost of the red bows:
But bows aren’t typically thrown in as an afterthought. The big ones cost more than $500 because they’re so intricate, explains Machann of Westside Lexus. Hybrids get green bows, of course.
For customers who balk, the dealership has cheaper — and smaller — bows available that run as low as $85.
December 27th, 2007
Filed under: Branding, Dealerships, USA, Videos
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