Lexus Advertising

Lexus ES 350 Commercial: Perspective

This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery:

I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn’t played up in more commercials. Works really well.

Lexus IS Commercial: Move as One

There’s some fairly strong imagery in this Lexus IS commercial from Australia, and it’s all vaguely biblical:

I’d really like to see the creative brief on this one.

Lexus RX Commercial: Lift-Off

The latest in Lexus’ series of Actively Safe commercials managed to give me the creeps very effectively:

No, really…where was the dog during the crash?

New Lexus IS-F Commercial, Pt. 2

Here’s a new riff on the Lexus IS-F commercial we saw last week with Jim Sloyan:

I have to say, I like the first one better, though it is nice to understand what Sloyan is saying this time round.

Ad: Lexus RX 330 “Road Optional”

As funny as it may be, I think this might be the first time I’ve seen mud on a Lexus RX ever:

Lexus RX 330 Print Ad

[Source: Coloribus]

Lexus LX 570 Tows a Yacht

I had a real laugh when I stumbled on this Lexus LX 570 print ad (click for a larger version):

Lexus LX 570 Boat Ad

With a maximum towing capacity of 8,500lbs, I guess this might even be possible…

[Via: Ads of the World]