Audi has gone catty and released a commercial that claws at the Lexus LS460’s ability to park itself:

Not content to be oh-so-subtle with the dig, the car even slides between a LS460 and an IS350.

(Is this about the LS460 winning World Car of the Year over the Audi TT?)

In a rather surprising move, Rupert Murdoch took time out from trying to buy the Wall Street Journal to announce his intention to bring News Corporation to a “carbon-neutral” state by 2010.

As part of the campaign, Murdoch “has bought a Toyota-made Lexus GS450H “green” car, and other practical measures include solar-powered golf carts to carry people round the Fox film lot in Hollywood, building environmentally friendly studios, replacing company fleets with hybrids, using renewable energy, and offsetting remaining emissions by financing windpower in India.”

Sadly, there were no photos of Rupert in his GS, so I whipped up something in Photoshop:

It all started with the LS400.

I remember the first time I noticed one, admittedly mistaking it for a Mercedes, only to see that silver L and think I’d seen something rare, like a Ferrari or a Lamborgini.

Of course, that wasn’t the case, but the truth impressed me even more, a Japanese Luxury brand, created by Toyota. I was and remain enamored with Japanese culture, and to me it seemed like the perfect vehicle. I knew what my first car purchase was going to be.

Fast forward nine years, finally in the position to buy a car, and there was only one choice — My girlfriend and I bought a 1994 LS400 and my obsession was solidified:

Of course, buying the car was just the beginning. I started spending more and more time on the Lexus forums researching and reading up on every conceivable topic, following every single shred of news. It wasn’t too long before my car and Lexus became an obsession.

This website is a result of that obsession. Welcome to The Passionate Pursuit, dedicated to bringing you all the most up-to-date and interesting news on all things Lexus.

My name is Kevin RE Watts and I can be contacted here.

Let’s begin.