Lexus ES: 5th Generation

This latest Lexus commercial for the ES is a riff on the automobile-as-art-piece, displaying a blown up cross section in what looks like an art gallery:

I loved this commercial tagline the first time around, and hearing it the second time makes me wonder why it isn't played up in more commercials. Works really well.

I noticed earlier this week that Lexus was featuring the ES 350 heavily on their US site, and it seems to have extended to TV as well:

On the face of it, this Lexus commercial is a statement of the obvious, highlighting an undoubtedly common number of sensors as though it was unique. Yet, at the same time, it manages to accurately sum up what I find so appealing about Lexus itself:

"Behind every detail, there's a detail" will now be my default answer to the question, Why do you love Lexus so much?

This Lexus ES 350 commercial highlights my favorite feature of the car, and perhaps one of my favorite optional features of all time, the panoramic glass roof:

The glass roof is perfectly suited to the overall design of the ES, and really the only Lexus I could picture with it. Perhaps it's only because I've seen the same feature on the new Mercedes S600, but the idea just seems so luxurious.

Love it.

The opening shot of this commercial is pure gold, though I have to admit a crash-test dummy getting goosebumps is a bit freaky:

One of my favorite things about the new ES 350, which you can only catch of glimpse of in this commercial, is the optional Panorama Glass roof. It almost folds up like a roman blind, and it's probably the most impressive sun roof I've ever seen.

The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels:

The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.