Lexus GS: 3rd Generation

Edmunds has went ahead and pitted the Lexus GS 350 against the brand new Hyundai Genesis, resulting in a mismatch that places far too much emphasis on the pricetag:

So the Genesis is a large, rear-drive luxury sedan that's priced like a smaller front-drive one — at 195.6 inches long it's just 2.4 inches shorter overall than Lexus' flagship LS 460, but the $33,000 base price for the V6-powered Genesis is more than a grand cheaper than the base price of the entry-level ES 350. There isn't really anything directly comparable to the Genesis at Lexus or, for that matter, at any other manufacturer.

As tested, the GS 350 came fully equipped at $49,670. The Genesis showed up with a $4,000 Technology package and a $42,000 sticker. That's a thick $7,670 price difference, in case you haven't already made the calculation yourself. Yet the Genesis essentially matched the Lexus luxury for luxury, gizmo for gizmo.

Basing a vehicle's value entirely on the MSRP is faulty for so many reasons -- consider the residual value, which will favor the Lexus heavily. If the Lexus maintains 50% of its value over three years, and the Hyundai only 40%, the initial price difference will be reduced by more than half.

Now factor in Lexus' superior customer service, Hyundai's unfamiliarity with luxury customers, and the better fuel efficiency of the GS 350's V6 (5.3 mpg better). What's left?

Checking out the latest offerings from Tom's, the Japanese tuning company specializing in Lexus, I came across these fantastic VP17 wheels:

I tend to be very picky when it comes to wheel designs, but this staggered look is fantastic. The spokes could stand to be a bit thicker, but would probably wreck the entire look.

As for specifics, these are 19" forged alloy wheels that will fit all current IS and GS models and are currently available from Carson Lexus for $1200. Top-notch.

Mostly due to their similar exterior, I've been very curious to see how the new Jaguar XF would compare to the Lexus GS on the road, and Motor Trend has done just that, pitting the XF and GS up against the BMW 550i and the Mercedes E550.

With the Jaguar being the only truly new model of the bunch, and considering how much is riding on its tires, a first place finish was expected from the XF, and that's how it played out. How did the Lexus GS perform? Fourth place:

Paddle shifters? "Too bad there are none as in the Jag and Benz," observes Reynolds, while Mortara takes it one step further: "Paddles would transform this car," adding, "as would 19-inch wheels with more aggressive tires." Unfortunately, our GS has come with 18s wearing run-flats, stiff shoes that do little to offset the already firm suspension.

Our connoisseurs judge its interior as the most user-friendly, its back seat the most comfortable for two, and its EPA fuel economy and as-tested price the most appealing. With the votes in, though, the Lexus is akin to bringing sake to a cabernet competition. Sure, it's technically wine, but it doesn't really match up, lacking the requisite flavor, color, and vivacity to stir the judges.

Even with the fourth place finish, it seems that the GS excelled in Lexus' usual areas, with the interior, fuel economy and price being the best of test. Still, it's about time for a redesign of the GS, though I think the introduction of a GS-F might significantly push Lexus up the rankings.

(Be sure to check out the videos of the comparison, they're quite enjoyable and buried in a sidebar within the content.)

I have a great love for the Japanese Lexus GS with the Passionate Black interior, so I was excited to discover its commercial on Youtube today. Too bad it's just recycled footage from a previous advert:

This is a stark reminder of the cultural differences between Japan and North America, no way this commercial would fly stateside. The Passionate Black interior, though, is a different story altogether, and I'm continuing to cross my fingers that it makes a North American appearance.

Here's an absolutely brilliant commercial from Lexus Australia introducing the 2006 GS redesign:

I wasn't all that sure what was going on in the first ten seconds, but once the car started bleeding and sweating, it all came together. The thing that impressed me the most, though, was that although it's a fantastic concept, the implementation is even better. Just perfect.

Sure, the Japanese Elegant White Interior edition of the Lexus IS was nice, but this new special edition of the GS with its "Passionate Black Interior" almost rocked my socks right off:

This interior is a limited run of 500, and there's a choice of any GS, including the 450h. THe upgrade costs ¥780,000 ($7,300 USD) more than the regular GS, but in my mind, it's a price fully justified. This is simply stunning, from the two wood trims to the blood-red carpeting.

(I wonder why these special editions are limited to such a low number?)

[Source: Lexus Japan]