This new Lexus ES commercial continues the "behind every detail, there's a detail" marketing campaign:

It might not be as successful as the first riff on this theme, but the nod to the original LS champagne glass commercial more than makes up for it.

What begins as a headscratcher ends up being a very effective commercial for some exclusive Lexus technology:

My first time watching the commercial, I immediately though of one particularly weird commercial from a while back, but in actuality it was a very convincing application of the driver monitoring system.

[Via: Steadywinds]

With all the economic doom & gloom, let's indulge in some stress of an entirely different sort:

Joe's a little too risky, if you ask me. His little move has backfire written all over it.

Keeping with the commercial I posted yesterday, this 1999 Lexus GS 400 commercial featuring Mr. Bill is in the self-same vein:

I guess 1999 was the comedic years of Lexus advertising! (I'm almost surprised the commercial didn't end like this Mr. Bill SNL skit):

It's only nine years old, but this 1999 Lexus RX commercial featuring Jeannie from I Dream of Jeannie really feels like it's from another era entirely:

Lexus' current phase of emotionally-driven advertising is interesting and all, but there's definitely something to be said for some straight forward throwaway humor.

The new 2009 Lexus IS facelift has certainly started picking up some steam this week, and now we have a commercial from Japan that shows the updated model carting around Cinderella:

Nice to see the integrated turn signals in action, however brief.