The latest in Lexus' series of Actively Safe commercials managed to give me the creeps very effectively:

No, really...where was the dog during the crash?

Here's a new riff on the Lexus IS-F commercial we saw last week with Jim Sloyan:

I have to say, I like the first one better, though it is nice to understand what Sloyan is saying this time round.

As funny as it may be, I think this might be the first time I've seen mud on a Lexus RX ever:

[Source: Coloribus]

I had a real laugh when I stumbled on this Lexus LX 570 print ad (click for a larger version):

With a maximum towing capacity of 8,500lbs, I guess this might even be possible...

[Via: Ads of the World]

This commercial featuring perpetual Lexus voice actor James Sloyan in the passenger seat of an IS-F as Scott Pruett takes a lap around the track is just about perfect:

This is a definite payoff for using the same voice actor since the very first commercials.

(Anyone want to hazard a guess as to what James is saying right there at the end?)

The Lexus-sponsored Alicia Keys tour wrapped up last night in New York, and Advertising Age has an article describing the company's presence at the concerts:

In exchange for the paid sponsorship, Lexus installed lounges at each concert, exclusive VIP areas heavy with appetizers and a bar, and randomly selected a section of the auditorium to get Lexus-branded chair pads and "concierge service," including free popcorn and soda. Lexus also gave free parking and VIP passes to any attendee arriving in one of its cars.

Concert-goers who spent time in the Lexus lounge could register for a seat upgrade by providing some personal information. Organizers chose a handful of the folks with the worst seats in the house and gave them spots in the front row.

Webisodes with concert footage will become available June 30 on LuxuryAwaits.com, a website highlighting the marketer's alliance with the singer.

It's an interesting angle, this preferential treatment, and Lexus has used it in a number of different applications, from the owner lounges at car shows to parking at baseball games. On one hand, it's a good way to connect with their current customers, but I wonder how non-Lexus owners would feel about the exclusivity?