Lexus ES 350 Commercial: Cards

November 17, 2008 Filed under: Lexus ES: 5th Generation, Advertising, Commercials, Videos

This new Lexus ES commercial continues the "behind every detail, there's a detail" marketing campaign:

It might not be as successful as the first riff on this theme, but the nod to the original LS champagne glass commercial more than makes up for it.

Flickr Find: Key to the Future

November 13, 2008 Filed under: Dealerships, Photos

Lexus of Tulsa is in the process of building a new dealership building, and employee Austin Colbert decided to commemorate the event with this photo:

Lexus of Tulsa Construction

Edited for clarity: It reminds me of my '94 LS valet key, but commenters have told me valet keys are now grey and this is now the standard key design. Still, it makes me want to geek out and assemble a timeline of key styles.

2009 Lexus IS UK Pricing

November 13, 2008 Filed under: Lexus IS: 2nd Generation, Europe, Sales Reports

2009 Lexus IS

Somehow this slipped by me, but the UK prices for the 2009 Lexus IS were announced earlier this week and show some significant savings over last year's model. Here's a full table breakdown, courtesy of 4WheelsNews:

CURRENT IS MODEL OTR PRICE 2009 IS MODEL (equivalent) OTR PRICE CUSTOMER SAVING
IS 220d £23,192 IS 220d SE £22,490 £702
IS 220d SE £25,842 IS 220d SE-I £24,995 £847
IS 220d SE-L £27,942 IS 220d SE-L £27,160 £782
IS 250 £24,127 IS 250 SE £23,200 £927
IS 250 auto £24,937 IS 250 SE auto £24,010 £927
IS 250 SE £26,777 IS 250 SE-I £25,720 £1,057
IS 250 SE auto £27,587 IS 250 SE-I auto £26,530 £1,057
IS 250 SE-L £29,687 IS 250 SE-L £28,850 £837

Of course, the big deal here is that the new 2009 IS has just been revamped, so getting a price drop on top of the improvements is a jolly-good deal.

D Motor Comparison: Lexus IS-F vs. Mercedes C63

November 07, 2008 Filed under: Lexus IS-F: 1st Generation, Comparisons, Competitors, Europe, Videos

German TV Show D Motor compared the Lexus IS-F and Mercedes C63 in their latest episode, and no matter how tired you might be of this duel, this english-subbed feature is tops:

Just to be clear, host Tim Schrick did use the adjective "super cool" four times to describe the IS-F, you couldn't fake that enthusiasm. And take a look at this screencap:

Lexus IS-F vs. Mercedes C63 D Motor

(Just curious, this show is obviously using Top Gear as a template, does anyone else find it weird how much this presenter looks like Richard Hammond?)

Lexus Canada October 2008 Sales Report

November 05, 2008 Filed under: Canada, Sales Reports

Lexus Canada

Lexus sales continue to grow in Canada, with October 2008 sales of 1,126 total units, a 15.8% increase when compared to 2007. What's more, total sales for the year are up 15.6% to 12,943 vehicles sold. This number is almost equal to the annual sales of 2007, with two months still remaining!

Some other points:

  • Lexus RX 350 sales are up 33.5%, with 438 sold
  • Lexus RX 400h sold 129 units, for an increase of 26.5%

(On top of that, Toyota announced that Scion will begin sales in Canada starting in 2010.)

[Source: Lexus Canada]

Lexus USA October 2008 Sales Report

November 03, 2008 Filed under: Sales Reports, USA

Lexus Logo

Ouch!

October was severely unkind to the automotive industry, with almost every company reporting ugly decreases when compared to last year. Lexus was hit something fierce, dropping 37.6% -- here's the model breakdown:

2008 2007 % Change
IS250/350/F 2,772 3,727 -28.4
ES350 4,141 6,516 -38.8
GS350/460/450h 819 1,507 -47.7
SC430 98 316 -70.1
LS460/600h L 1,502 2,951 -51.0
Total Cars 9,332 15,017 -40.2
RX350/400h 5,180 7,940 -37.2
GX470 1,204 2,046 -43.3
LX570 567 116 370.7
Total Trucks 6,951 10,102 -33.7
Total Sales 16,283 25,119 -37.6

The LX 570 continues to defy any sense of logic, closing in on 400% growth over last year, but the other totals are nothing short of brutal. Still, it's important to note that this isn't an isolated event in the US -- check out the damage over at Autoblog. It's no small wonder these numbers are from October, because they're just downright scary.