Lexus USA's 2008 YTD Sales vs. BMW, Mercedes & Audi
With the year-to-year decrease in Lexus US auto sales becoming more and more pronounced, I thought it might be a good idea to do some number comparisons as a way to get some perspective.
First thing, here's the raw facts of Lexus' first-half sales when compared to the competition:
| Manufacturer | YTD 2008 | YTD 2007 | % Change |
| Lexus | 136,711 | 160,202 | -14.1% |
| BMW | 131,513 | 144,579 | - 9.0% |
| Mercedes | 119,279 | 118,240 | 0.9% |
| Audi | 45,023 | 45,711 | -1.5% |
Even with the 14.1% drop in sales, Lexus is still managing to stay ahead of BMW. Admittedly, Lexus' percentage change is the highest of the group, but it's not entirely unexpected.
Right from the start, it was clear that Lexus USA wasn't expecting 2008 to be a banner year. General manager Mark Templin even went as far to say "If I sell 1,000 more cars this year, I'd be happy." This would indicate that there was a scheduled holding pattern in effect, due to the current economic climate in the United States.
It's unfortunate, then, that the latest updates to the Lexus lineup are the most expensive. The LS 600hL, the LX 570, and the IS-F are all big-budget vehicles, and aren't the type to boost the unit numbers. Contrast this to BMW's introduction of the 1-Series, and the dropping gap between the two companies makes complete sense.
One thing's for sure, it's going to be a real competition to see who ends up on top this year.
Then the competiton will be over as soon as the new RX and the dedicated hybrid hit the showroom floor...
Mark my words on that.
PS. the IS coupe/hard-top convertible should boost the sales a bit I would assume.
I agree, I have every feeling this is a calculated downturn coinciding with the current US economy. Next year has every indication of an upturn.
Man lexus fans are dilusional. Who cares about sales numbers? Honda and VW sell many more cars than Lexus BMW and Merc, does that mean they better? No. In fact, it means they cheap. How many cars does Rolls Royce sell? A few hundred a year. So the fact that Mercedes sells less that BMW and Lexus shows there's more exclusivity and prestige.
I hope Lexus and BMW sell double the number of cars compared to Mercedes.
What Mercedes have forgotten about building cars Lexus must still learn.
So, using your logic, Lexus is the more exclusive and prestigious brand in Europe. Seriously, you're calling us delusional?
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