Lexus USA April 2008 Sales Report
May 01, 2008 Filed under: Sales Reports, USA
The month of April was not kind to Lexus, as sales dropped 17.1% since last year. Here is, as always, a breakdown:
| 2008 | 2007 | % Change | |
| IS250/350/F | 4,550 | 4,363 | -3.7 |
| ES350 | 5,439 | 6,544 | -23.3 |
| GS350/460/450h | 1,568 | 1,887 | -23.3 |
| SC430 | 217 | 341 | -41.3 |
| LS460/600h L | 1,992 | 3,182 | -42.2 |
| Total Cars | 13,766 | 16,317 | -22.1 |
| RX350/400h | 7,160 | 7,861 | -15.9 |
| GX470 | 1,625 | 1,577 | -4.9 |
| LX570 | 799 | 240 | 207.3 |
| Total Trucks | 9,584 | 9,678 | -8.6 |
| Total Sales | 23,350 | 25,995 | -17.1 |
The LX 570 was the lone bright spot, where sales have jumped 207.3% with the introduction of the SUV update. Everything else was down, including the LS, which saw a significant 42.2% drop.
Going over the age of the line-up, there's definitely a lull. The IS-F was a step in the right direction, but its availability and market are both quite small, and it can't really be expected to boost the sales numbers. One thing's for sure, a drop like this brings change, and I wouldn't be surprised to see some new product announcements in the very near future.
[Source: Toyota]
I hope so, but that dealer advisory interview you posted a while back suggested that the dealers expect to have to weather this year with no major new product launches. A new RX would be a big boost, but as the 2009’s been announced as a continuation of the current model, that’s not likely this year. Meanwhile, here in the U.S., Lexus’ rivals and not far behind, will they keep the sales crown this year? IMO a new SC is also needed, even though that’s small volume.
You’re absolutely right about the SC, honestly I was thinking about the rumored IS coupe.
The more I think about it, the more it looks like 2009 is just going to be a slow year. The numbers are down industry-wide, and even if there’s something new, it might not be enough.
I’m curious about the US numbers, I’ll do some number crunching and see what I come up with.
None of these numbers make sense to me. The IS sales look up 4.28%. Why would the DSR (Daily Sales Rate) variable change for a month that always has 30 days?
Hi Dave,
To my knowledge, the monthly DSR rate factors in things like weekends and holidays, which change from year to year.
I am being offered a sales position at a dealership and am eager to get into sales and make some big money. But with the slump in sales and me with no experience in sales really I understand why I am getting hired so easily. Do you guys think I can make some money out there I am in a small market like Albuquerque, Lubuck, Flagstaff, Tacoma, or Tucson. I mean my expectations are high but the market does not seem to be yeilding to high hopes. Any advice is welcome.
Thank you.
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