1996 Lexus LX 450 Commercial with a Surprise Twist
January 29, 2008 Filed under: Lexus LX: 1st Generation, Advertising, Commercials, Videos
It turns out the IS-F isn't the first time Lexus has marketed a vehicle as the opposite of what you'd expect from the company, take a listen to the tagline of this 1996 LX 450 commercial:
"It's everything a Lexus is, and everything a Lexus isn't." sounds pretty close to the IS-F's "Everything you thought we weren't" tagline.
(Perhaps Lexus should consider an off-shoot brand and just make the opposite of every car in their lineup.)
Yeah, it's pretty neat...another ad in that 1996 campaign had the LX 450 climbing over cars in a traffic jam, IIRC. I think there's a common theme, a shared history through Lexus ads then and now, probably because Team One has done most or all of them. And it does speak to the fact that Lexus vehicles have a pretty defined, quality luxury image, which the LX did break away from when it was introduced as the first Lexus luxury utility vehicle, and which the IS-F is doing as the first Lexus premium sport branded vehicle.
For sure, it definitely works in both instances.
Post new comment